GPS as an Advertising Tool


GPS technology is no longer relegated to simply letting people know where they are and where their packages are headed. It has no become so commonplace as to be used by a great many companies and in a number of innovative ways. One of those ways is to advertise to customers ina targeted way through positioning technology. By knowing where the customers are, the ads can be tailored to suit their tastes.

The Change Is Slow

As this technology becomes more prevalent, it is finding some resistance among consumers. Not everyone wants their position to be known, and they are bothered by the lack of privacy. They don’t like the idea of a company knowing where they are going and what they are doing. Some companies are not quite able to grasp why everyone would not want to be online all the time, connected and relating their information with everyone else. But the more consumer conscious companies are ensuring that customers know about the advantages of what GPS-powered advertising can bring to them.

They are making customers aware of discounts and promotions that are only available to people who allow their positions to be tracked by advertising. This advertising is making its way onto phones, tablets and other mobile devices, but it cannot function like it is supposed to without customer consent.

Part of the reason this change is so slow in taking place is a lack of knowledge about the advantages it can bring with it. Many people will simply be resistant to change. Just ask a bathroom renovations specialist about what condition the bathrooms they work on are in. Many of them will tell you that too many homeowners wait until the condition of their bathrooms become unbearable before they undertake renovations.

How It Works for Companies and Customers Alike

images1Once the advantages become clear, however, many customers will jump at the chance to have their positions relayed. The ads will come regardless of how people feel about them. But by allowing for clearer ads that are specific to their location and more beneficial to them, they can reap a lot of rewards they would not be able to otherwise. Local discounts and promotions can be made available to them, and they can see ads that are relevant and timely.

Companies know that national ads can be effective, but they are not nearly as effective as marketing measures that are specific to their customers’ locations and buying habits. They can track both with GPS technology, and doing so allows them to make more sales and have a much better buy-through rate with their customers.

Upgrade Your Car with GPS


Even if your car is several decades old, it can still be coaxed into performing like its more modern counterparts. One of the ways you can add some options to your car is by putting a GPS system inside it. This could be a tracking system that allows you to find your car if it is lost or stolen. Or it could be a GPS navigational system that helps you with driving directions. Let’s look at how both of these can benefit your vehicle.

GPS Tracking

This has long been a standard for many fleet vehicles and business vehicles. Companies want to keep track of their resources, and few are more expensive than their vehicles. If employees lose or have their vehiclesstolenfromthem, they can be recovered with minimal effort.

A GPS tracking system allows the vehicle to be found no matter where it is. And thetracking system is usually embedded deep into the car to make it difficult to locate and remove. It can be tracked remotely from themanufacturer’s computer systems. You might not see the need for this little device in your vehicle, but you will definitely regret not having it if your car is stolen.

GPS Navigation

It’s easier than ever to strike out ona road trip with no priorplanning. You just put your destination into a GPS unit and you are on your way. In the past, you might have to consult a road map or print out directions. The GPS unit allows you to get where you want to go in the most efficient manner possible.

It eliminates the need for stopping and asking strangers for direction. That old method often involved stopping in dangerous areas and gettinginaccurate advice. Now you can change your destination on thefly and find attractions to stop at and enjoy along the way.

Be sure to do some research before choosing a GPS unit through. You don’t just want to buy any old unit and end up with something that has out of date maps and that cannot be updated.

images1It’s similar to how you shouldn’t trust anyone to use robot vacuum cleaner and clean your car. You would not want an untrustworthy person cleaning your vehicle and possibly stealing valuables. You want to know that they did the job properly and that all the dirt is vacuumed up.

So too, you should not trust just any GPS manufacturers. Not all of them are looking out for drivers’ best interests. You should try to find a unit that is easy to read and that is not distracting. It should also issue voice directions so that you don’t have to look at it while you drive.

How Company Vehicles Benefit from GPS


Have you considered putting GPS units into your company vehicles? It doesn’t matter what kind of company you own, if you use vehicles, a GPS unit could save you money and make your service more efficient.

Chauffeured cars for example, could be fitted with GPS tracking to help alert clients where the cars are. You can tell your customers how far out the cars are without ever having to contact the drivers. This is great for the customers, since the chauffeured cars arrive to them in a timely manner. And it helps you ensure that your driver is going where he is supposed to be and is held accountable for his action.

images1This accountability extends to many other service vehicles. Repairpersonnel who drive vans or trucks can be tracked through GPS technology. You won’t have to worry about them taking detours or going out of their service areas if they know they are being tracked. This kind of oversight isn’t about making your employees feel bad for the way they behave; it is more about curbing any bad behavior before it starts and keeping everyone honest.

GPS tracking is great for delivery and shipping services as well. You can tag the vehicle and the package to ensure they are both travelling where they should and that they are arriving when they should. This helps you carry out efficient business practices. If you don’t know where your vehicles are or where your customers’ packages are, then you could be looking at write down. GPS tracking can also tell you how far a vehicle traveled, what rate of speed it maintained, where it stopped and more. All of this can help make for more efficient delivery and ensure that your customers are being taken care of.

GPS Improves Workforce Accountability and Performance


If you want to get the most out of your employees, you should consider installing GPS units in your fleet vehicles. Many shipping and transport companies lose hundreds or even thousands of man-hours to poor productivity. But those losses can be accounted for and corrected with GPS technology.

Track Everything

GPS technology does more than just provide locations and directions for vehicles. It can also give detailed information as to how long the trip took, what locations were passed through or stopped at during the trip, and what the top speed achieved was. This helps managers and owners ensure that their drivers are not speeding or driving too slowly. It also helps them track where their trucks have been and ensure that no unnecessary detours were taken.

Through the GPS, you can determine how long the vehicle spent at every stop and account for any lost time. Companies that wonder where their productivity is going van find out using GPS units. While the initial cost of the units may be daunting to some companies, the overall savings could be incredible. If your drivers are not wasting time and your packages are always accounted for, you will have very few losses to deal with.

Taking Corrective Measures

If you employees know that they are being tracked by GPS, they are more likely to spend their time wisely. Workers in any position can become lax when they are not being monitored. This is the kind of technology that every company wishes they could implement, but it really only proves useful to companies with fleet vehicles.

Your service trucks can benefit from the technology as well. For those who have tree service trucks, you can track that your images1
vehicles are going to the proper location, that they do not get lost and that they are spending no more than the necessary time to get the job done. This works for a number of industries beyond just tree services. Cable companies, electricians, plumbers and more all use service vehicles. And you can track your drivers and ensure that are staying on task.

While some managers choose to confront employees directly when they are wasting time driving company vehicles, others go for less direct measures. Times and locations can be posted to the bulletin board so that all drivers are aware that their routes are being monitored. This helps them to take their own corrective measures, and it can lead to a more amicable workplace.

Keeping Your GPS in Peak Condition


Many people rely on their GPS to guide them in new locations, to help them find new routes or to find ways around construction. But what can they do when their GPS fails them?

Unfortunately, this happens often for a number of reasons. Let’s take a moment to look at some of the causes of GPS failure.


Weather Conditions

One of the most common ways that GS failure can happen is because of cloud cover or other inclement weather. The GPS often receives its signals directly from an overhead satellite. But that reception can be greatly interfered with if clouds get in the way. Similarly, going inside a thick structure or underground location can cause the signals to be blocked as well. When this happens, your best option is to leave the area or wait it out until reception can be re-established.

Old Software

Some GPS units run on downloaded programs, and they do nut update automatically these units often conation aps that will be out-dated, particularly after construction and roadwork occurs. When new roadways and routes are built, they won’t be incorporated into the GPS, making finding your way a guessing game without the GPS’ help. The easy fix for this is to download the latest maps onto your GPS, if at all possible. This will help you stay up to date on the latest routes and changes to the roadways, ensuring you don’t get detoured or lost because of road work. Motorists should look for updates to their GPS on a regular basis instead of waiting until they are lost in traffic.

Wear and Tear

People spend a lot of time and money taking care of their bodies. They use dietary supplements like Garcinia to lose weight and keep the weight off. They work out from time to time to stay fit. But how often to do you take care of your GPS?

If you leave it in a hot car for too long or let it become wet, it could become permanently damaged. When you leave your car and go inside, you may want to take your GPS with you. Constant misuse and lack of care will result in a GPS that won’t be able to provide you with directions when you need them.

GPS Technology Improves Business Operations


As many businesses expand their vehicle fleet, they need effective ways to track their vehicles. GPS technology allows them to do that conveniently, and it is something growing businesses that rely on their vehicles should be interested in pursuing.

Added Security

One of the key reasons behind this move to GPS tracking in company vehicles is for the additional security it brings to the companies who employ it. If your vehicle is lost or stolen, it can be found quickly using the GPS signal inside it. And by advertising GPS technology on all of your vehicles, you reduce the risk that thieves will attempt to hijack and steal your vehicles. They know it will be easier to track down them and their stolen vehicle with the GPS technology working against them.

The GPS tracking system also allows you to monitor your vehicles and ensure they are where they should be, driving on the routes they are supposed to. It helps keep your workforce honest and productive when they know they are being tracked or that they could potentially be tracked.

Added Convenience

It’s about more than just the security when it comes to GPS tracking in company vehicles though. It is also a great way to improve the smooth operations of your business. If one of your drivers becomes lost while on company business, you can use the GPS tracking system to locate them and give them directions remotely.

This technology also allows you confirm travel time and make billing arrangements much simpler. You can determine where your drivers have been and pay them accordingly. You can also improve your company profits by reducing overtime accrued and ensuring that employees are not using the vehicles outside of company time.

GPS tracking further assists with on-time delivery, lowering your costs and ensuring customer satisfaction. This is the reason so many companies have added GPS functionality to their fleets.

Like many types of advancing technology, some people will be slow to embrace it. Take solar power for example. While many companies have been reluctant to try to convert their energy production to solar energy, those that do have noticed increased profits over time and improve energy efficiency. By embracing new technology in a timely manner, you can save your company money right away.

The Freedom of a GPS


People who have GPS’s in their vehicles travel much more and to more interesting places than people who don’t. It’s not a marketing statement; it’s just a simple fact of GPS ownership.

It’s like having a map in your car that can tell you if you are going the wrong way. And it spurs many people to try something they wouldn’t normally attempt.


Gryphon Garage Doors

Gryphon Garage Doors


A GPS Takes the Fear out of Travel

How many times have you wanted to go somewhere, but didn’t bother to start your journey because you weren’t sure how to get there or how to get back? For many people, this fear of facing the unknown is what keeps them from exploring the areas around where they live and trying out new experiences.

But a GPS makes getting where you want to go and back again easy. You don’t have to worry about getting lost, because the system is always tracking you and telling you where to go next.

Instead of hiding your car behind your garage doors, you can get out and explore the world without having to worry about the process of getting where you are wanting to go.

Spontaneity is Encouraged

A GPS allows you to change your plans when you feel like it. You don’t have to consult an online map service or look through your map book to see if you have a current map and one for the area you want. The GPS lets you modify your plans on the fly by allowing you to search of custom destinations.

Even if you’re not sure exactly where you want to go the GPS can help. If you feel like staying at a hotel, but aren’t sure which ones are in the area, you can simply search your GPS for hotels, and it will usually list them by their distance from you. You can do this with any number of services, making impromptu travel changes easy.

In the past, traveling to a new area meant planning ahead or roughing it out and hoping for the best. Now, a GPS can get you where you want to go with a minimum of hassle.